National Award of Excellence Judging in Taiwan - May 10-14, 2000
Marty has been invited by the Ministry of Economic Affairs, Republic of China, to be on the international panel of judges for the most prestigious product recognition program in Asia. The Symbol of Excellence Awards honor Taiwan's best-designed, most innovative and highest quality products. He will also be speaking to the China External Trade Development Council on the latest trends and best practices in branding.

Garage.Com Bootcamp for Startups, Silicon Valley, CA - May 16-17, 2000
Marty will be one of the featured panelists at the next Garage.com Bootcamp for Startups. Bootcamp teaches entrepreneurs the fundamentals of taking a company from startup to IPO. Panelists include the high tech industry's top investors, experts, and entrepreneurs. Marty is on the Let's Do Launch panel which promises advice from the pros on how to break out of the pack and generate buzz for a startup.

For more information see http://garage.com/

Cyberbranding Conference, Hyatt Regency, Embarcadero Center, San Francisco - June 7-9, 2000
Marty is the keynote speaker for this conference. His address is entitled E-Branding: What The E Really Means Is Experience.

Branding in the Internet world is different. Brands are judged by a tough new set of criteria and expectations. Building a winning brand isn't just about awareness, positioning or image; it's all about the great experience your brand promises, stands for and delivers every day. The experience is the new battleground for brand building success yet many dot.coms and established companies whose brands straddle the on and off-line worlds struggle with defining, managing and leveraging the brand experience. This session brings you the latest thinking about e(xperience)-branding, examples of success and practical guidelines for getting the whole organization behind the brand.

For more information see: http://iir-ny.com/conference.cfm?EventID=M1161&

PowerBranding now in second printing.
We're pleased that the response to PowerBranding has been so positive that a second printing was necessary. So it's now back in stock. Order yours today from www.amazon.com.