Successful brand building today depends on aligning the day-to-day behavior of everyone in the organization with the promise of the brand. "Live the brand" isn't just a catchy buzzword-it's an imperative.

Behavioral Branding is a seamless brand development program that combines proBRAND's strategic development process with a powerful experiential learning program. The goal: to help everyone in your organization understand their role in shaping brand perceptions, enthusiastically support the brand-building goals and believe they make a difference.

To deliver this service, we've formed a partnership with Celemi, one of the world's leading business learning companies. Based in Malmo, Sweden, Celemi has pioneered an experiential learning program called "Living the Brand" that's been proven successful worldwide with companies like Ericsson, Acer, Pfizer and others.

Together, we've designed the Behavioral Branding approach to meet the specific needs of technology-related and other companies competing in today's hyper-competitive economy.

Behavioral Branding is:

• Comprehensive yet scalable
• Flexible and timely
• Cross-functional and global
• Research based
• Based on Web and hands-on interactive methodology.

Behavioral Branding also uses appropriate measurements and metrics and provides for on-going knowledge transfer and reinforcement.