Total Brand Management™ (TBM) is proBRAND's proprietary brand development methodology. We developed TBM in response to our clients' desire for an innovative, comprehensive and practical approach to brand building.

TBM's end goal is measurable brand equity growth that results from focused, consistent and authentic brand experiences delivered every time you're in contact with the customer.

The key stages (see following model) for TBM are

Stage 1: Brand Foundation and Direction. Successful brand development starts with a clear sense of vision and purpose. We'll help you align your brand strategy your business strategy in a way that's consistent with the culture and authentic values of your organization.

At this stage, it's critical that brand development has enthusiastic commitment and support not only from senior management but throughout your organization.

Stage 2: Brand Strategy and Management. At this stage, we'll work with you to create comprehensive and coherent brand development strategy, and to achieve buy-in from key managers throughout your organization. Once this step is complete, you're ready to move to implementation and tactics.

Stage 3: Brand Learning and Knowledge. Now that your brand strategy and foundation are in place, your organization must be empowered to live up to the promise of the brand in its day-to-day practices. Brand books are not enough.

At this stage, we partner with Celemi, one of the world's leading learning companies, to design and deliver "Living the Brand" experiential learning solutions. These ensure that implementation and tactics are consistent with your brand development goals. This stage is not optional!

Stage 4: Brand Implementation and Tactics. At this point, we can continue to play an advisory role to your team and partners as you put brand-building tactics to work in a way that will create real competitive advantage in the marketplace.

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