PowerBranding: Building Technology Brands for Competitive Advantage.

Our book, PowerBranding™: Building Technology Brands for Competitive Advantage, presents proprietary tools, practical techniques and best practices that help companies of all sizes deal more effectively with the challenges of branding in an ever-changing marketplace.

Published by IDG as part of its Thought Leadership series, PowerBranding is now in its second printing. The book is available at amazon.com or directly from us.

Read an excerpt from our book!, published in the October, '97 issue of The Advertiser.

Excerpt: Two Keys to Brand Power (34Kb pdf)

Reviews

Here's what some readers have to say* about PowerBranding...

" THE High Tech Branding Primer."

Reviewer from California
"This book has been an invaluable resource for me in my role as Director of Corporate Communications for a publicly held, high tech electronics company. "PowerBranding" shows high tech companies the steps required to build and leverage all their brands. It is a MUST read for anyone/everyone involved in high tech branding, including senior executives, as well as PR, MarCom, and investor relations professionals."

"I'd make every client read it if I could."

Reviewer from Chicago
"As a Sr. Brand Planner for an advertising agency, I have recommended this book to other planners and clients as simply the best synopsis of Branding I have come across - and only one of the clients was technology-based."

* source: Amazon.com