"E-Branding: What the E really means is Experience" (4.43Mb pdf)
Keynote presentation: Cyberbranding Conference, San Francisco, June 2000

"Total Brand Management: A New Approach to Branding," (3.57Mb pdf)
Best of Taiwan Annual Gold Medal Awards Presentation seminar talk, June 2000

"Behave Yourself! Aligning Organizational Culture and Values in Support of Your Brand Building Efforts," (433Kb pdf)
Online/Offline Branding: Creating the Seamless Experience Conference, held in New York City, Feb. 26 & 27, 2001