Here’s a highly subjective list of some interesting books we’ve been reading lately. They all provide important insights into brand building in some way. Please feel free to suggest others.

Corporate Religion
by Jesper Kunde
Pearson Education Ltd., UK, 2000

Clicks and Mortar: Passion Driven Growth in an Internet Driven World
by David Potruck and Terry Pearce
Jossey-Bass, Inc. 2000

Simplicity: The New Competitive Advantage in a World of More, Better, Faster
By Bill Jensen
Perseus Books Group, 2000

Culture Matters: How Values Shape Human Progress
By Lawrence Harrison and Samuel Huntington
Basic Books, 2000

The Soul of the New Consumer
By David Lewis and Darren Bridger
Nicholas Brealey Publishing, 2000

Hidden Value: How Great Companies Achieve Extraordinary Results with Ordinary People
By Charles O’Reilly and Jeffrey Pfeffer
Harvard Business School Press, 2000